News — Campaign Strategy

Strategizing the timing of your promotional efforts are just as important as the efforts themselves. Many marketing teams get so caught up in the campaign, they forget all the preexisting norms, trends, and habits of their current and potential customer base! Here are a few things to consider in your next strategy meeting before unrolling a new product line or campaign: What time of year is it? Is business usually booming around this time and doesn’t seem to be this year? Is business already exceeding your expectations during the season? These are things to consider before running a campaign meant...